TenTabs is a one-stop online store for all your surgical, medical and laboratory supplies.
We ensure access to all your medical and surgical needs at your fingertips. Offering a wide range of products from manufacturers at most affordable rates coupled with the ease of online ordering. At TenTabs, each shipment undergoes stringent quality control at every level from order receipt to dispatch. Easy tracking of your shipments assisted by our customer care helpline make your purchases safe and reliable from order placement till completion of delivery.
We took over this project from scratch and did a systematic integrated digital marketing.
We tackled the most common design issues that were hurting the conversion rate throughout. However, while it’s important to have a site that looks good, it’s even more crucial to look after usability , so people can get essential information and complete their desired actions without hassle.
Starting from UI/UX improvements we integrated all Digital Marketing Channels for positive results.
Problem Statement & Solutions
Some common reasons we figured out for low conversion rates:
● Poor navigation. We ensured that the most popular items are easy to
● Poor filtering and sorting. The visitors were overwhelmed with too
many options. Now, they are able to filter items and get only those
choices that meet their needs.
● Poor search. Again, ensured that search results are likely to match
what people want.
● The cart and checkout pages were distracting - For best results, make
sure each page is focused on the core offer you want to make. That’s
why we ended up removing navigation and other unnecessary
elements on the cart page or checkout pages. And, we’ve thoroughly
checked analytics for the pages to see if anything’s stopping people
from converting in the shopping process.
● Another reason why we were experiencing low conversion rate was
visitors did not trust us. We uplifted the trust factor of the website by
using social proof, including real customer reviews, showing small
images of credit cards, PayPal and other payment options as a visual
signal for the customer to trust payment options, and using security
● Checkout was difficult - We decluttered the checkout pages, added a
progress bar in the checkout process, included trust seal, added guest
● There’s No Live Chat - Implemented Tawk.to live chat tool.
● Detailed Product Descriptions was missing - In order to boost SEO ranking,
increase session duration, reduce bounce rate, & increase conversion
rate, we did thorough keyword research and infused the most relevant
keywords in the content, title, headings, description, meta tags. Based
on the previous data, sorted the most selling products and added
more useful content to all these product pages.
● Added a great product return policy.
● Improve Cart Management - Added in practice to use a persistent cart.
This keeps track of items added to the cart, even if shoppers leave the
site and come back later. Made the cart accessible from any page on
the site, to show that there are items in the cart.
● Enabled static Add To Cart and Buy Now Buttons for the mobile
● Save For Later & Remove options should be there in the Cart Page.
We defined SEO strategy having customer acquisition funnel attributes that led to conversions through organic traffic.
Apart from that SEM activity done by the internal team of tentabs was reviewed and a fresh SEM objective and execution plan was defined.
We reduced the Pay per click from 127 to 8 per click just by changing search ads to shopping ads. With regular bid optimization conversion rate is getting better and better at a lesser cost.
Thus ROI with shopping ads was far better than search ads for this category.
Also, we found that youtube channel is driving traffic & conversion. Hence, we concentrated more on publishing new videos as part of social media activity.
Day by day the traffic has increased from 0 to 300+ daily users:
Increase in Revenue & Transactions: