One of the most common mistakes we see in Shopping campaigns is an inefficient bidding strategy that treats all products and keywords the same. Resulting in campaigns that spend too much money on high-cost, low-return keywords, and not nearly enough on profitable keywords. As an experienced Google Shopping agency, we know all the tips and tricks to make ads work for your business. We focus on creating brand/collection based ad groups for a controlled bidding structure. We’ll also run retargeting campaigns towards customers who have already demonstrated an interest in your store, while minimizing inefficient, wasteful spend elsewhere.
In Google Shopping we can never rely on a “set it and forget it” approach. It will never work. When you work with an experienced ecommerce shopping ads management agency like DigitalCrafts, we’ll execute testing of bids, keywords and ads to drive consistent improvement. We’ll optimize campaigns on the basis of end-to-end attribution, analyzing which keywords, products, devices, location and audiences are delivering the best results and leading to the most conversions for your ecommerce business. We ensure optimal use of negative keywords so that your ads don’t show up for irrelevant search terms, costing you money but no conversion. Whether it’s people searching for items you don’t sell, or specific brands you don’t support, our Google Shopping management services will ensure that you’re not wasting money on keywords that will rarely convert.
The goal of our Google Shopping Ads Management Services is to increase revenue for your business. Following are the main things we focus on:
Google shopping ads campaigns require constant monitoring to ensure the assigned budget is being utilised properly and to its fullest extent. If monitoring is not done, then you have the potential to overspend or waste a great deal of your budget on unqualified leads and clicks.
To know more about shopping ads management services offered by Digitalcrafts.in, write to us at [email protected]
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