Digital Marketing Specialist
Digital Marketing Specialist Duties and Responsibilities
Whether employed by a specific company or working on a for-hire basis, digital marketing analysts consistently perform basic daily responsibilities that do not vary from industry to industry or business to business. Those duties include:
Creating Digital Marketing Campaigns
Digital marketing analysts design digital marketing campaigns to effectively promote companies, products, ideas, or brands based on the desires of the client paying for the advertising.
Analyze Marketing Data
Digital marketing analysts determine the effectiveness of marketing campaigns by analyzing page clicks, keyword hits, search engine traffic, and other data.
Advise Marketing Teams
Digital marketing analysts keep marketing and sales teams up-to-date on current campaigns, informing them on which aspects of campaigns are the most effective and which are not, and advising them on how to tweak campaigns to get maximum attention and create more revenue.
Cultivate and Maintain Client Relationships- Retention & Win Back
Digital marketing analysts provide clients with frequent updates on the status of their advertising campaigns, advise them on the success of campaigns compared to marketing costs, and make suggestions to increase marketing effectiveness when necessary.
Write Marketing Reports
Digital marketing analysts create detailed reports showing the amount of traffic online campaigns are creating, how much campaigns cost, and outlining the timetables and schedules for online marketing campaigns.
Manage Pay-per-Click & Shopping Campaigns
Digital marketing analysts look at the budget data for pay-per-click accounts on a daily basis to manage campaign costs and provide expense information to clients.
PPC, Shopping Ads, E-commerce Digital Marketing Experience, Lead Generation, performance marketing, SEO, Client Management, Report Preparation, Account Management, Growth Hacking, Digital Marketing Audits
Required Experience and Qualifications
Extensive experience in Performance Marketing especially in Google Shopping Ads, Social Media Paid Campaigns, Google Analytics, Conversion Tracking, E-Commerce Personalization. SEO, Lead Generation, Customer Acquisition Funnel Implementation.
You will be a part of dynamic career growth with immense freedom and responsibility. Your efforts will be highly recognized. You will experience a healthy work culture with a proper work-life balance.