Beauty Care E-commerce - Europe Market | FairnessCo

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Client Brief

From that small thumbnut to one of the leading Afro retailers in the UK, we have successfully grown FairnessCo business from length to breadth. Established 25 years ago FairnessCo has fulfilled all the expectations of its customers through its wide range of products at Store. Being specialized in African Hair and Beauty products for Fashion conscious customers, FairnessCo has satisfied all the prospects of its esteemed customers who regularly believe in FairnessCo products especially developed and nurtured for Afro consumers.



They approached for help with their E-commerce web UI/UX conceptualization followed with integrated Digital Marketing — Starting from the understanding of catchment, target market, competitors and detailed audit to understand the feasibility of all digital marketing platforms with respect to fairnessco Digital presence to create uncontested space.

  • Improvement in organic rankings on Google for various keywords.
  • Increase in new & returning users.
  • Boost in sales.
  • Raise more awareness for their business in a cost-effective way.


  • Web UI/UX optimization for a better shopping experience for our customers.
  • Full Website analysis for technical SEO rectification.
  • Website optimization for Google ranking.
  • Keywords analysis
  • Social Media Calendar Strategy
  • In-depth ORM analysis, Content marketing, Video content strategy
  • Shopping Ad campaign setup including Bid, Remarketing & Target audience strategy.
  • Targeting users through instagram advertising.


After anlyzing all the accounts & ensuring that they are properly integrated including Search console, Google analytics & tag manager, Following are the activities we implemented.

  • Optimised Web UI/UX for a better shopping experience.
  • Analysed Search console, Google analytics & tag manager for proper integration.
  • Rectified Technical SEO issues.
  • Competitors & keywords analysis.
  • Optimized On-page (Title, Description, keywords & content) to boost SERP. Starting with the Homepage, Category & Individual product pages.
  • Creatives as per Social Media calendar. Relevant Group sharing for more reach & engagement.
  • Worked on getting reviews/feedback. Writing blogs based on high volume keywords, Video content strategy.
  • Optimized Shopping Ad campaigns including both standard & smart. Focused on increasing conversions simultaneously with high CTR & lower Cost per conversion.
  • Leveraged Instagram through Instagram shopping & Influencer marketing.



Increase in Users


Increased Ecomm CR


Revenue 14 Months helped our company with SEO and PPC. They possess very high skills in the field of digital marketing, and they are very quick with results & solutions. They understand the market well and curate relevant strategies.


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