What Are SEO Services & What Do SEO Company Services Include?

7th Mar. 2021

SEO, search engine optimization, is the process of getting higher search engine rankings and more traffic with the ultimate goal of generating more business. There are several types of SEO Services that focus on different elements: search optimization and online visibility. Of course, you want to drive as much traffic as possible to your sites from search engines like Google, Yahoo, and Bing. This is why many turn to digital marketing agencies that specialize in search engine optimization or SEO services.

It can be confusing and even a little mysterious to know what “SEO services” mean, what's included, and how it can be measured. Put simply, the goal of SEO is to maximize the number of quality visitors to your site (or specific pages on your site) by ensuring that your site (or page) appears as high as possible in the pages of search engine results (SERP) for a particular set of keywords. Now that you know the definition of SEO services, it is essential to review the services provided by SEO companies. While every agency is different, you want to partner with a provider that offers the complete SEO package. When comparing agencies, focus on SEO services that include:

1. SEO audit

The services of every SEO company should include an SEO audit. With an SEO audit, your SEO provider takes a deep look at your current strategy. Even if you don't have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements. While you can take advantage of free SEO audit tools, they don't provide your business with the same information as a team of SEO specialists. This is why SEO services should include an In depth Audit. If not, it indicates a lack of preparation and investment on the part of your SEO company.

2. Technical SEO

When building a website, it's important to take into account not only the content and design, but also the technical details that can have a huge impact on your site in search. Technical SEO involves several things that search engines take into account when ranking a website, including:

  • Page speed.
  • Broken links (internally and externally).
  • Spammy Links.
  • Backlinks Analysis.
  • Redirection Checks.
  • Schema Analysis.
  • Crawl or Index errors.
  • Mobile-friendliness.

Ultimately, you need a business that understands how to optimize a website behind the scenes and explains how each factor can impact a site's ability to generate search traffic. Check here in detail.


3. Competitor analysis

No matter what niche is your industry, you need to have your competitor analysis executed properly. Using competitor analysis tools, SEO companies like us can uncover competitors. This discovery can strengthen your strategy and help you benefit from your competitor's weaknesses. While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that regularly incorporate competitor analysis into your strategy. They are constantly evaluating your competition, always looking for opportunities.

4. Custom strategy

A personalized strategy is the driving factor in SEO services. When you have a personalized approach to your business, you can maximize your return on investment (ROI). This means more calls, orders, and growth of your business. If you are investing in SEO services, your team should make sure that your SEO agency offers a Personalized SEO strategy. Because there are many SEO companies, especially those that promote “cheap” SEO services or black hat SEO. With a simpler approach to SEO, your business will not get the maximum return on investment. In most cases, businesses don't show up on the first page of search results with these types of strategies. Did you know that only 25% of users go past the first page of results? That's why your team should invest in SEO service companies that offer personalized strategies.

5. Off-page optimization

In SEO, off-page optimization refers to the optimization of factors outside of your website that influences your overall ranking in search results. For example, your backlink profile can boost your ranking in search results. Your backlink profile refers to the quantity and quality of websites that are linking to your site. A fashion blogger, for example, might link to your website when they share a blog on trending summer wardrobe. As part of an SEO agency services, they often provide the following for Off-page SEO activities:

  • Promote your website content to bloggers and webmasters.
  • Analyzing competitor’s backlinks.
  • Develop shareable content for your site's blog.
  • Optimize your Google My Business profile.
  • Other Off-page activities such as Link bookmarking, photo & infographic submission, article & document submission, profile creation, classified ads & business listing, directory submission.

6. On-page optimization

Another essential part of SEO services is On-page optimization. With on-page optimization, your SEO agency focuses on optimizing the features of your website for search engines. Here are some examples of on-page activities:

  • Update Title Tags, Meta Descriptions, H1.
  • Audit of your website's architecture, redirects, and internal link structure.
  • Create a sitemap.
  • Optimize your site images according to best practice.
  • Research and optimization of your website with quality and relevant keywords.
  • Analyze the usability, speed, and design of your site

7. Monthly reports


Transparency is essential when it comes to SEO services. You want an agency that your team can trust and count on, which is why partnering with an SEO company that includes regular monthly reports is essential. With a performance report, you can get immediate insight into the results of your SEO strategy. For example, your report might cover your website's organic traffic, conversion rate, and keywords ranking in search results. In addition to receiving a monthly report, your SEO company's services should also include time with your dedicated account manager. When you have regular meetings with your account manager, your team can ask questions & review the report.

8. Progressive optimization

SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership your business has with your SEO agency. You are always collaborating with your agency, which is why SEO companies should work as an extension of your business. This is also why their services should include progressive optimization. With continuous optimization, your SEO agency is constantly optimizing your site. Even after your site meets SEO standards, they continue to find ways to improve and improve your SEO strategy, allowing you to earn more through SEO.

Final thoughts

Unlike many SEO companies, we are able to help businesses of all sizes. As long as you are serious about results, we can tailor our services to your marketing budget. When you join DigitalCrafts.in, you'll notice the difference yourself. We take full control of your entire website SEO strategy and, more importantly, take responsibility for SEO performance. We have an exemplary track record of our SEO projects. We'll build a detailed roadmap to success and then deliver it through top technical SEO services, on-page SEO, SEO link building & progressive optimization. Our success is measured by improved keyword rankings, traffic growth, and revenue. Looking for Full-fledged SEO services? Write to us at [email protected] or Book your free audit now!

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