Don't ever Repeat keywords to the extent that it reads like gibberish in a sentence or image alt text or unnecessary content. There is a strong temptation for adding as many keywords as possible to the content you have created. However, Google will pick you up on it sooner or later and you could face a penalty as a result. Yet, one cannot ignore the importance of adding relevant keywords to posts. After all, without it SEO becomes impossible. Usually, the issue arises only if the content is reading poorly because of all the keywords stuffing. Write sentences that make sense, have a reasonable keyword density, and that use related words properly instead of endlessly repeating keywords.
Any links which are intended to manipulate PageRank or a site's ranking in Google SERP's may be considered part of a link scheme and a violation of Google's Webmaster Guidelines. This includes manipulated links to your site or outgoing links from your site. Having a free no-follow link from a relevant website is more beneficial than a paid do-follow backlink from a low-quality directory.
The following are examples of link exchange which negatively impact a site's ranking in search results:
– Buying or selling links that pass PR. This includes exchanging money for links, or posts which has do follow links; exchanging goods and services for links, or sending someone any free product in exchange for them writing about it and including a link.
– Excessive link exchanges which clearly means, Link to me and I'll link back to you
Putting unnecessary text at the bottom of the page, make the text the same color as the background, or format text or images that are visually undetectable as links are the Hidden text or links. Avoid It If you want to rank in any. Write content that is fresh & exciting to read, contrast the text with the background color, and make links obvious. Links in the footer is for helping users so that they easily navigate your site. Many of the sites are still using this method to increase the rankings for their primary keywords of products or services. Remove the links if using solely for ranking purpose.
Don't Ever Add irrelevant keywords to the content for extra page hits. Keep your content focused on a particular topic so people find what they are searching for.
If you are planning to build any brand then Guest Posting is one the best ways to build your brand and also to gain do follow links. However, if you are doing guest posting on low quality or irrelevant sites just for creating backlinks to your website then after sometime your website might fall in a trouble.
Use natural anchor text while doing the guest posting or creating textual backlinks. Creating keyword focused backlinks with same anchor text will not help in ranking your site. Try to Create your backlinks with the maximum number of anchor text variations around the main keyword you are focussing on.
Don't Present search engines with one set of content and your site visitors with another, tricking visitors from search engines into experiencing a page of totally different content won't help.
Be honest and create Web pages that visitors want and expect to see based on the description mentioned on the search engine results page (SERP).
Getting a Web page indexed and ranked and then changing the page entirely is Page swapping.
Update Web pages regularly while keeping the overall topics of the pages intact & focussed.
Some of us try to add the maximum number of keywords in the alt tag because we know the users won't be able to see that. So, just to increase the keyword density in the content we stuff the alt tags in images. However, further in time over-stuffing can harm your site rankings.
Don't Post Blog using software that generates garbled text with keyword phrases for the sole purpose of getting visitors to click on ads. Also called Spam Blogs or Splogs. Put time & effort into your blog posts to write something novel, fresh, exciting & knowledgeable.
Don't place affiliate cookies on computers. For example - A spammer inserts a URL to a fake image on a message board that puts affiliate cookies on the computers of forum visitors.
Registering a domain name that is a misspelled version of a popular website or a competitor's website in an attempt to mislead visitors is known as typosquatting or URL Hijacking.
Make a website that becomes popular for its richness in content or any thing you are focussing into.
Google is smarter than you and their crawler can easily detect if the blog comment is done for the sole purpose of creating a large number of backlinks to your site and that too with the use of the software. Just A Piece Of Cake For Google Algorithms.
Rich snippets are very powerful for getting high Click through rate in the search engine results if used properly according to your business. If you add non-relevant rich snippets that are not relevant to your website or page just for getting a high number of clicks, it can result in your site with heavy structured markup penalty.
Don't Seek links from or link to sites with irrelevant or low-quality content just for the sake of improving your visibility in the SERPs. Only Link to and request links from relevant websites where a connection between the two websites is logical and beneficial for site visitors also.
Don't stuff pages with keyword phrases with the primary goal of achieving a high ranking in search engine result pages and then automatically redirect visitors to a totally different page. Separate landing pages are created for that purpose. Create landing pages and information pages for people who are rich in content, providing the same which users are looking for.
Overstuffing your meta keywords won't help in increasing the rankings of your site nor it results in any penalties also. The Meta description should be written in a way that it describes the content of your page and at the same time enhances it & urges users to visit your website.
This list covers the popular techniques of black hat SEO, but all these techniques should be avoided at any cost. If work ethics alone aren't a problem: It can lead to a damaged reputation, banned websites from search engines, and even lawsuits for copyright infringement.
There are plenty of ways to improve website visibility in the SERPs. It may take time for a website to become popular, but it's a process that has a better chance of surviving in the long-term. Remember that the goal is to provide an Up to date service to your visitors. Once you do that, with white hat SEO, the rest will follow in a natural manner.