Does everyone agree that we cannot get a top ranking in Google for competitive terms without Off-Page SEO Techniques in 2021? Your website is just like your home, where you want people to visit it. In this blog, you will learn some great tips on how to drive a lot of traffic to your website by learning some Off-Page SEO Techniques. These techniques will help you to enhance and uplift your rankings in the SERPs (Search Engine Results Page).
What is Off-Page SEO?
Off-Page SEO helps to improve the rankings of your website in SERP. It basically tells Google what others think about your website. Your website links will help search engines to assume that your site has great content. Most people today assume that Off-Page SEO Techniques is just about link-building. Well, it's not just about that. It includes a lot more factors. Examples: Social media marketing, forum postings, local listings, guest posting, social bookmarking, and many more.
Let's dive into these 10 Off-Page SEO Techniques to use in 2021:
1. Link Building
Building backlinks is like the heart of off-page SEO. Search engines use backlinks as indications of the linked-to content's quality. So a site with many high-value backlinks will usually rank better than an otherwise equal site with fewer backlinks. Generating traffic through Off-Page SEO Techniques has numerous factors. SEO link building is one of the most prioritized techniques. Link building is the most relevant way to generate traffic to your website.
The backlinks will show search engines that your website consists of valuable information. Why else would a great website be ranking so high, right? The search engines notice the high amount of traffic going to your website and as a result, your website gets ranked higher. Building high-quality backlinks takes time. Your website needs to acquire high domain authority. Understanding that link building eventually needs patience, time, and persistence to get a good response.
2. Increase Dwell Time on Your Site with Amazon Polly
Amazon Polly is that little speech recognition tool that will read the entire article aloud to visitors, and it increases the dwell time on any website. Dwell time is an important factor for SEO. It is not enough for someone to click on a link to your website; they need to stay. Some people like to read articles and blog posts. Some people like to listen to someone else read them. Using a tool like Amazon Polly helps you engage both groups to increase this ranking factor.
3. Submit Your Site to Startup Directories
If you've just launched your startup, there are tons of startup directories you can submit your site to. Perhaps the most popular startup directory is BetaList, a directory that specifically focuses on early stage Internet startups. The submission is free, but if you want to speed up the process and make sure your startup is listed, you'll need to pay a small fee. There are many other High DA startup directories that will accept your submission.
4. Guest posting
Guest posting is one way of building high-quality backlinks. Guest posting is nothing but writing news articles, reviews, or content for other websites. In it you can add a link back to your own website, hence earning your site a backlink. Here are a few rules you will need to follow before doing a guest post.
- Do not duplicate or copy the same content from other websites. This will raise a red flag and Google will demote your website to lower rankings.
- Do not try to do multiple guest postings on one website. Search engines will view this as a cheating system.
Building high-quality backlinks for your website by guest posting leads to great opportunities if it's done the right way.
5. Build Profile Links
Profile linking is a process by which users register with sites where they can create a public profile and provide a link to their website. Several websites that thrive on an active community allow you to create a public profile where you can provide links to your website and social channels. Some examples are websites such as Kickstarter, Moz, Semrush, and Triberr. Here are some more Profile submission sites list.
6. Submit Your Site to Blog Aggregators
Blog aggregators are sites that list blogs from different industries. Examples include AllTop, Blogarama, and BlogEngage. You can still get a decent amount of referral traffic from these blogs. You can get high quality dofollow backlinks for free from most blog aggregators in three easy steps:
- Submit your site.
- Add special HTML code to your site to confirm your site ownership.
- Wait for the blog aggregator to review your site
Once approved, you will get your own blog aggregator page listing all of your posts.
7. Syndicate Your Content on Medium and LinkedIn
Yes, the links on Medium and LinkedIn are “nofollow”, but that doesn't mean they're completely unnecessary. Nofollow links can generate brand awareness, traffic and eventually lead to dofollow backlinks. If you have a new website, brand awareness and increased traffic can be very important. You can easily extend the reach of your content to a whole new audience.
8. Create a Crunchbase Account
Crunchbase is a community of millions of users who love to stay up-to-date with the latest industry trends, investments, and news on global businesses, from startups to Fortune 1000 companies. By simply creating a Crunchbase account and logging into your website, you will get a backlink from a website with a domain authority score of 91. If you are a small business owner or entrepreneur, also create a profile for your business.
9. Create and Optimize Your About.me Page
About.me lets you build your free one-page website in just a few minutes. An easy way to grab a dofollow backlink for your site is to create an About.me profile, enter a link to your blog in the “Spotlight Button” section, and include additional links in your bio as well. With an About.me profile, you can get an authoritative backlink (About.me's DA is 92) in some time.
10. Repurpose Your Articles on Quora Spaces
Quora is a platform where users can ask questions and connect with people who contribute unique insights and quality answers. Quora also allows users to create their own blog and start publishing blog posts. More recently, Quora transitioned blogs to Spaces. Just like you’d do on Medium or LinkedIn, you can repurpose some of your older content on Quora and gain high quality backlinks in return. Click here to activate Spaces on Quora and republish your old posts to reach a whole new audience for your content.
Final Thoughts
Any link to your website page is a signal to the Google crawlers that your web page is a valuable piece of content. With such a signal, Google tends to improve the rankings of your website. Link building comes under off-page SEO. Link building can also be done for your landing page of Black Friday sales. In other words, we are extending the concept of off-page SEO to off-page Black Friday SEO. Backlinking or link building is a great marketing strategy to bring organic traffic into your website or web pages from other websites. When links are tagged as "do-follow" it helps to increase your website's domain authority (DA) and page authority (PA).
